Australian and New Zealand Case Studies with Business News. This area contains all the current case studies - plus all the case studies from previous editions.
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Promoting a branded product range 7-Eleven is Australia's second-largest privately owned company, franchising convenience stores across the eastern seaboard. This Case Study discusses 7-Eleven Australia's partnership with Krispy Kreme, examining how this aided overall business objectives, as well as how the partnership was structured, communicated and promoted.
Resources: 7-Eleven Learning Activities Edition 8. Rate this item 1 2 3 4 5 27 votes. It examines how 7-Eleven Australia undertook extensive quantitative and qualitative market research to ascertain customer perceptions of its brand and how it developed and implemented a marketing strategy to revitalise the brand and accelerate sales. Alcoa: Promoting stronger communities.
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Promoting stronger communities This Case Study profiles a range of initiatives undertaken by Alcoa, a large global resources and manufacturing company, to promote stronger communities. A range of strategies and policies has been introduced by Alcoa recognising that a business organisation plays a part in developing prosperous and sustainable communities.
As a result of reading this Case Study, the student should be able to: Understand the concept of social responsibility and how a business can…. Resources: Alcoa Learning Activities From: Edition 1. Alinta: Building and executing an effective corporate strategy. Rate this item 1 2 3 4 5 6 votes. Building and executing an effective corporate strategy This Case Study will profile the substantial management change undertaken by Alinta, a large Western Australian energy company. They were faced with a dynamic operating environment that required the development of a clear strategy to ensure the future success of the business.
Resources: Alinta Learning Activities ANZ: Embedding the brand through the business.
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Rate this item 1 2 3 4 5 9 votes. Embedding the brand through the business This Case Study includes an overview of one of the largest banks in the world and outlines how research and planning have led to effective brand planning and marketing strategies. It investigates how to create and manage a brand; align the brand and the product; take the brand to the customer; build the brand into the business; and develop a recognisable and valued brand. After reading this Case Study…. ANZ Learning Activities From: Edition 2. Australia Post: Building the logistics of a nation.
Building the logistics of a nation This Case Study profiles how Australia Post has built up a successful third party logistics business to meet changing customer requirements. The organisation has implemented a range of different operational management strategies in order to meet customers' national and international warehousing, fulfilment and distribution needs. As a result of reading this Case Study, students should be able to: Understand the business of logistics Outline how Australia Post has used….
Resources: Australia Post Learning Activities Australia Post: The enduring power of paper as an effective means of communication. Rate this item 1 2 3 4 5 8 votes. Introduction We live in the digital age….
Australia Post Learning Activities From: Edition 3. They can indicate change…. Australian Bureau of Statistics Learning Activities Australian Bureau of Statistics: The business of statistics.
Rate this item 1 2 3 4 5 4 votes. The business of statistics This Case Study examines the internal environment of a large, public sector organisation - the Australian Bureau of Statistics. The ABS has a strong commitment to the provision of a high quality service to a diverse client base including the schools education sector. Many business processes and systems have applicability to its operation. As a result of reading this Case Study, the student should be able to: Understand the nature of….
Australian Bureau of Statistics: What does progress mean to you?
Deal Advisory case studies - KPMG Australia
Rate this item 1 2 3 4 5 5 votes. What does progress mean to you? This Case Study highlights the way that the Australian Bureau of Statistics measures the progress of Australia towards achieving a better life, and how such data informs business and the general public. Australian Defence Force: Defending Australia and its national interests. Defending Australia and its national interests This Case Study looks at the role of different personnel within the ADF, the ADF's overall mission statement and the recruitment process and media used.
It focuses on the ADF's need to overcome skills shortages and highlights professional similarities between the ADF and private employment. As a result of reading this Case Study, students should be able to: Explain the concept of skills shortages and how these can be….
Australian Defence Force: Skills and learning for life. Profiles of different ADF programs illustrate the diversity of pathways available for school leavers. The variety of skills recruits learn through their training at the ADF are highlighted.
Business case studies
A discussion of the way the ADF markets itself takes place. As a result of…. Australian Defence Force Learning Activities From: Edition 4. Start Prev 1 2 3 4 5 6 Next End. Much of the content we create focuses on profiling real Australian businesses to give other business owners an understanding of how they are overcoming common challenges and how Australia Post can help them on that journey. Position Australia Post as a leading supporter, thought leader and influencer for small business owners in Australia.
Educate small business owners about the range of services Australia Post offers, and how they support small business owners to succeed.
Over the course of our three year partnership the results have been exciting, with over 15 case studies of Australia Post customers filmed and hundreds of thousands of page views, social impressions and strong engagement across the digital campaign. Australia Post. Campaign summary Supporting small business owners across Australia Australia Post are instrumental in helping Aussie small business owners to grow and succeed. Multi-channel approach TV episode integrations including case studies, expert interviews and News You Can Use insight segments, plus s ocial media amplification, content repurposing, direct message posts, editorial content and native advertising.
Profiling real businesses Much of the content we create focuses on profiling real Australian businesses to give other business owners an understanding of how they are overcoming common challenges and how Australia Post can help them on that journey. Brief Position Australia Post as a leading supporter, thought leader and influencer for small business owners in Australia.
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Objectives Educate small business owners about the range of services Australia Post offers, and how they support small business owners to succeed. Results Over the course of our three year partnership the results have been exciting, with over 15 case studies of Australia Post customers filmed and hundreds of thousands of page views, social impressions and strong engagement across the digital campaign.